It’s been a long time since we bought anything, hired anyone, or went anywhere without searching online first – and we’re not alone! More and more customers are expecting to be able to learn all about your goods and services from the convenience of their smartphone or tablet.
It’s more important than ever that your business has a smart, informative website – and it needs to look good no matter what device your customers are using to view it.
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We recommend our clients build or transition their websites to a content management system. This makes it easy to create or update your site, and simplifies the process of making your site secure, mobile-responsive, and integrated with things like e-commerce, customer relationship management, and sales tools. [/column_content]
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We’ll review your existing website, point out any weak spots, and make suggestions for improvement.
We can design a plan for updating your existing website in keeping with the results of our analysis.
We can work with you to design and build a brand new website from the ground up.
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Besides being a place to post selfies and see what your friends are having for lunch, Facebook (and Twitter, Instagram, Vine, Snapchat, tumblr, Google+, and LinkedIn) is the new “word of mouth.” It’s a simple, cost-effective way to network with potential customers. [/column_content]
A well-designed social media profile and posting strategy can help build brand identity and name recognition, not to mention provide efficient customer support channels…and Firelight can help!
Social Media Services
We’ll review your existing social media content and profiles, and offer feedback for improvement.
We can implement a new social media strategy based on the resulsts of our analysis, or one designed from scratch based on your needs and goals.
We can create ongoing content and post it according to your preferred post frequency and content guidance.
Have staff interacting with your customers on behalf of your business – and outside it? We can cover social media literacy, security and safety online, and professionalism through the lens of social media. We can also work with you to design policies to help guide staff, and make sure they understand what’s acceptable social media usage while on the clock.